Next Level of Sports Experience
Over the last few years, professional sports experience has been evolving with the advent of big data analytics and technology. Various leagues and individual teams are finding newer ways to connect with their fans, personalize the fans’ experience, and in turn, increase their revenue.
As I work with diverse customers in the sports and entertainment industry, I observe more and more companies (leagues, teams, etc) building a 360-degree view of their fans (Fan-360). This gives them visibility to the different ways their fans engage with…